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Maggi

Snapdeal sale: 60k Maggi kits sell out in 5 minutes

Snapdeal sale: 60k Maggi kits sell out in 5 minutes - If

Maggi instant noodles stocks with retailers in select markets were sold out within hours of their relaunch earlier this week. A flash sale on Thursday on Snapdeal went out of stock in five minutes, selling 60,000 Maggi WelcomeKits to as many customers. The rush to relaunch Maggi has strained Nestle India’s employees working on the […]

New Nestle chief’s first job: ‘Bring Maggi noodles back’

New Nestle chief's first job: 'Bring Maggi noodles back'

  Nestle , the foods company that has had a 103-year presence in India, is undergoing its worst crisis ever and its new country head is focused on fighting it and emerging stronger. The company’s iconic Maggi noodles — which had a 70 percent market share in its Rs 3,800-crore segment, and which contributed about […]

Suresh Narayanan to replace Benet as Nestle India MD

Suresh Narayanan to replace Benet as Nestle India

Battling the Maggi controversy, global giant Nestle today recalled its current India chief Etienne Benet to Switzerland head office and appointed Suresh Narayanan as his successor, the first Indian to get this position after a gap of over 16 years. Narayanan will take charge as the new Managing Director of Nestle India with effect from […]

Maggi ban hits 1,500 Nestle employees

Maggi ban hits 1,500 Nestle employees

The ban on Nestle’s Maggi brand and its recall have affected close to 1,500 direct employees of the company involved in the production of the instant noodles, a top executive said. Nestle is relocating some of these employees to manufacture other items like dairy products, ketchup and infant nutrition. Most of the employees, who have […]

ITC tells Maggi lovers: Yippee, we are safe!

ITC tells Maggi lovers: Yippee, we are safe!

Even as instant noodles in India are going through a difficult phase with vanishing act from shelves of stores all around, ITC is doubling up its efforts to divert customer loyalty from Maggi noodles to its Yippee! brand of noodles. Retailers and distributors have been given handouts by ITC stating that Sunfeast Yippie! Noodles are […]

ITC says Yippee noodles has passed lead test

ITC says Yippee noodles has passed lead test

ITC, makers of Sunfeast Yippee noodles, on Thursday said its brand has passed the lead test and the company does not add MSG as an ingredient. “We learn from news reports in Gujarat today, that a sample of Sunfeast Yippee! noodles has passed the lead test,” a company spokesperson said in a statement. It said […]

FDA Maharashtra awaiting results on Maggi

FDA Maharashtra awaiting results on Maggi

The state branch of Food and Drug Administration is awaiting results of a series of tests on FMCG product, Maggi noodles, to ascertain the quantity of lead and monosodium glutamate (MSG) following similar tests in Uttar Pradesh that led to a recall of two lakh packets. Dr Harshdeep Kamble, FDA commissioner, said, “The packets analysed […]

Nestle challenges order on Maggi noodles recall

Maggi Noodles social media strategy for food safety

Nestle India on Thursday said all available packets of Maggi noodles in the market were safe to eat, and that there were no recalls of the product. In a statement, the Swiss multinational firm noted that officials of the Food Safety and Drug Administration (FDA) in Lucknow had on 30 April asked the company to […]

Food inspectors order recall of Maggi noodles

Maggi Noodles social media strategy for food safety

Food inspectors have ordered Nestle India to recall a batch of Maggi noodles from shops across the country, saying the product contained dangerous levels of lead. The Food Safety and Drug Administration (FDA) in Uttar Pradesh said high lead content was found during routine tests on two dozen packets of instant noodles, manufactured by Nestle […]

Maggi’s social media strategy for food safety

Maggi Noodles social media strategy for food safety

Brand consultants have criticized Nestle India’s clumsy damage control attempt on social media after news reports said its instant noodles brand Maggi could be banned in Uttar Pradesh following the state’s food safety department allegedly finding harmful substances in some of its samples. Tweeting automated responses and sharing heavy text files with clarifications seem like […]

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